There are several ways you can increase the audience for your social media updates. Using 标签 is one effective way that can give you a considerable audience.
Hashtags are short phrases or keywords that come with the # sign before them. You include the hashtag in the updates you post on social media. Any of your audience who clicks on the hashtag sees other status updates featuring the same hashtag. This article details how you can use 标签 to increase the number of people viewing your posts on social media.
支持标签的社交平台
Hashtags today are used in almost all social networks but they were initially used on Twitter. 随着时间的推移, the popularity has spread to other sites such as Pinterest, 脸谱网, Instagram, 和谷歌+.
You need to come up with a phrase that is core to the message of your update and use it as the hashtag. 谷歌+ has an advanced system that assesses your update before posting. It does now allow status update without a hashtag and if you omit it, 它会自动生成一个并添加到您的帖子中. If you run short of ideas about the hashtag to use, you can feed your post to 谷歌+ and use the one it suggests.
有效的标签实践
There are some ways you can use 标签 and end up adding no value to your status updates. The following six strategies describe how you can get the best 标签 for your status updates and how to use them effectively.
1. Click 标签 to see the associated status updates
When not sure of whether to use a particular hashtag, click it and evaluate the updates behind it. If the hashtag is filled with unsound updates, it would be appropriate to assume that even the update you make will not get the intended attention.
2. 避免过度使用标签
Even though 标签 are effective in getting audiences, you should not use many of them in one status update. 一个标签就足以引起人们的注意. Using many 标签 will instead distract the audience from reading your update. One hashtag is particularly important when you intend to get clicks on a link.
3. 注意你的竞争对手使用的标签
If you are after getting an audience for your status updates, it is important that you note the 标签 used by other social media enthusiasts. You should also read through the social engagements such as comments and shares to evaluate the relevance of 标签 used.
4. 热门话题
One quick way to get a hashtag is to read through Twitter’s trending topics and formulate a hashtag and tweet from them. Your update should, however, relate to the hashtag. 它是, 例如, inappropriate to use a hashtag about politics in an update that seeks to advertise products.
5. Look across social networks and note the 标签 used
A simple rule of thumb is that a hashtag cannot be effective in all social networks. 每个网络都有一组趋势. #FollowFriday is, 例如, popular on twitter and can do wonders when incorporated in your post. 成为最好的, you need to check your competitor’s accounts in all social networks to know the kind of 标签 they are using.
6. Evaluate your reach with and without 标签
You can do experiments to evaluate the effectiveness of 标签. In the first month, you add 标签 to your updates and note the engagement from the audience. In the next month, you post the same updates and avoid using the 标签. If there is not much difference on audience engagement, you are probably using the wrong 标签. You can also use the SumAll’s Twitter search feature that indicates the number of people who see your 标签, 以及, your most influential competitors and followers.
评估标签结果
After a long period of hashtag use and increasing your audience, you should evaluate its usefulness to your business. Sign up for the trial SumAll feature for free and connect with your other accounts on 脸谱网, Instagram还是谷歌+. All important accounts that facilitate the growth of your business should be connected to the service.
Read through the analytics to determine whether there was growth due to hashtag usage. Evaluate the growth in traffic to your website, 以及, the sales. If you used 标签 appropriately, the figures will tell it all.
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